Wool Care Guide

Wool is valued for its warmth, breathability and natural resilience. It regulates temperature well, resists odour and creasing, and has a natural elasticity that helps garments hold their shape over time. It can pill with wear, but with proper care wool softens beautifully and can last for years.

Washing

• Wash less often: wool is naturally odour- and dirt-resistant, so it rarely needs frequent washing. Air garments between wears to keep them fresh.
• Hand wash gently: when washing is needed, use cold water and a wool-safe detergent. Avoid rubbing or agitating the garment, as this can cause shrinkage or felting.
• Machine wash with care: if the care label allows, use a cold wool or delicate cycle with a detergent designed for wool.

Drying

• Remove excess water gently: lay the garment on a clean towel, roll it up, and press lightly to absorb moisture. Avoid wringing or twisting.
• Dry flat: reshape the garment and lay it flat to dry, away from direct heat or strong sunlight.

Removing Wrinkles

• Steam where possible: a steamer, or even a steamy bathroom, will usually help release creases gently.
• Use low heat if ironing: if needed, iron on a low setting with a pressing cloth. Wool responds better to steam than direct heat.

Stain Removal

• Act quickly: blot stains with a clean, damp cloth rather than rubbing, which can spread the mark or disturb the fibres.
• Spot clean carefully: use a wool-safe stain remover, or a small amount of mild detergent diluted in cold water.

Storage

• Store folded: wool garments are best kept folded in a cool, dry place to avoid stretching.
• Protect against moths: breathable storage bags, cedar blocks or lavender sachets can help keep garments safe when stored for longer periods.

For broader clothing care advice, visit our Garment Care Guide. You can also browse our latest Knitwear.