Shot at the Faculty of Architecture, University of Porto (FAUP) — a modernist hillside campus by Pritzker laureate Álvaro Siza — Lines of Thought, our AW25 menswear campaign, centres on clear lines, material honesty, and real-world wear. Siza’s measured geometry, controlled light, and precise detailing provide a neutral, high-clarity backdrop that suits the collection’s Bauhaus-leaning focus on function, proportion, and clarity. In this series, our Creative Director Mark Scholes shares behind-the-scenes photographs from the campaign shoot — images that add colour and context, foregrounding process and place.
Explore the AW25 collection · Read about Mark · See his home in Bonfim, Porto
AW25 Campaign Shoot: Behind the Scenes
Shot at the Faculty of Architecture, University of Porto (FAUP) — a modernist hillside campus by Pritzker laureate Álvaro Siza — Lines of Thought, our AW25 menswear campaign, centres on clear lines, material honesty, and real-world wear. Siza’s measured geometry, controlled light, and precise detailing provide a neutral, high-clarity backdrop that suits the collection’s Bauhaus-leaning focus on function, proportion, and clarity. In this series, our Creative Director Mark Scholes shares behind-the-scenes photographs from the campaign shoot — images that add colour and context, foregrounding process and place.
Explore the AW25 collection · Read about Mark · See his home in Bonfim, Porto